Ildiko Egresfalvi (Brand Innovation Manager)
I joined Jeyes in June 2011, having held brand-management roles at firms including Wella Professional and Sara Lee in my home country of Hungary, Spain and the UK.
As part of our new Brand Innovation team, I am responsible for identifying products that consumers want, working closely with our R&D and market research teams. A big part of my job is to understand people's attitudes towards cleaning and developing new product ideas to improve their lives.
It's a new team so everyone is learning from each other, and roles are being shaped all the time. It's really exciting to be involved with something totally new.
